We understand that perception. Our products weren’t designed to last as long as possible, but to deliver real health benefits while the dog is chewing.

The value isn’t in the minutes of chewing, but in the positive impact on oral health, digestion, and overall well-being.

That’s normal and varies greatly from dog to dog. Speed of consumption does not indicate lower quality — quite the opposite.

Highly digestible and safe products are consumed efficiently, without overloading the digestive system.

Yes, there are products designed to last longer, usually made from very hard, artificial, or difficult-to-digest materials.

Our chews are functional: they prioritise safety, digestibility, and health benefits — not just durability.

No. Plutos and Laika Bone are not toys or artificial bones.

They are functional chews, designed to support the dog’s health through a natural behaviour.

Because harder doesn’t mean better — it can mean risk to teeth, gums, and digestion.

We chose a controlled, safe structure that balances effectiveness, comfort, and health.

When evaluated as a functional health product, yes.

Spread over time, it represents just cents per day in dental and digestive support and calorie control — far less than the cost of avoidable veterinary issues.

Treats focus on flavour and immediate reward.

Our products focus on cumulative benefits: every chew contributes to the dog’s health, even after the product is gone.

For pet parents who:
• value health and safety
• prefer prevention over correction
• understand that a product’s value isn’t measured only by how long it lasts

Because each product has a clear function beyond entertainment:

oral support, digestive support, weight control, and safe chewing.

We don’t sell minutes — we develop benefits.

Yes. Chewing, saliva production, and digestive stimulation have cumulative effects when integrated into a regular routine.

Yes, puppies older than seven months, who have transitioned to their adult teeth, can enjoy Laika Bone chews.